GA4 for eCommerce

Learn how to master Google's latest data platform to grow your eCommerce store revenue with this online GA4 training course specifically designed for eCommerce store owners and marketers.

You and your team will learn how to:

• Integrate Google Analytics 4 for with your eCommerce store with a full eCommerce integration, step by step
• Customise your GA4 so it's accurate from the setup data
• Analyse your data using GA4’s new Exploration reports and use the data to drive actionable insights
• Reconcile your GA4 data with Universal Analytics’ historical data for ongoing comparisons
• Backup your UA data before Universal Analytics is deleted

Kate is an eCommerce nerd and growth marketer obsessed with data-based insights that make a real difference to online stores’ bottom lines. With 10 years in eCommerce, Kate has built a consulting business directly growing the online revenues of success stories including Nimble Activewear, juliette hogan and Kat the Label, achieving growth anywhere between 50-250% in a single year. Google Analytics is a fundamental pillar of that success.